Your trucks live on somebody else's site.
You pay to list them next to the dealer twenty miles up the interstate, and the same buyer gets sold to both of you. You don't control how they look, and you meet the buyer late.
For commercial truck dealers
Built to help you sell trucks. All under one roof.
Photos off your phone and onto your site the same afternoon. Contracts your customers sign from their phones. Leads you can actually keep track of. One login for all of it, built for trucks instead of bent to fit them.
- One login
- for your site, your leads and your paperwork
- Under $1
- to send a contract and get it back signed
- Same day
- from photos on your phone to a live listing
Where the day goes
Three things nobody should still be doing
Most dealerships carry all three without ever having picked them. None of them are selling trucks.
Sales software with nowhere to put a truck.
No VIN. No axle configuration. No plate pool. No record of what the unit actually cost you. So the numbers that tell you whether a deal was any good end up in a spreadsheet somebody rebuilds every month.
The paperwork still runs on paper.
Printed, signed, scanned, emailed, typed in again — and typed in again when somebody transposes a digit. The buyer is standing in your lot holding a phone, and the deal is moving at the speed of a fax machine.
Under one roof
One truck, one record, all the way through
A truck goes online. A buyer raises his hand. That becomes a deal, and the deal makes the paperwork. Nothing gets re-typed, re-uploaded, or emailed between four companies that have never heard of each other.
- STEP 1
It goes online
The truck is on your site, on your domain, looking the way you want it to look.
- STEP 2
A buyer calls
His form lands in your pipeline with the truck he was looking at attached.
- STEP 3
It becomes a deal
One click from the lead, with the actual units on it — no re-typing the truck.
- STEP 4
It gets signed
Credit app and contract fill themselves from that deal and come back signed.
Same record, start to finish. Nothing between the steps to integrate, reconcile, or pay separately for.
Photos
The best your trucks have ever looked
Walk the lot with your phone. Shoot the truck the way you'd shoot it anyway, and the photos go straight into your account.
From there somebody at the desk crops them, puts them in order, and pushes the truck live. A unit you shot this morning can be online this afternoon. No emailing yourself pictures, no AirDrop, no folder on a shared drive named new_trucks_FINAL_2.
It's a real iPhone app, not a web page pretending to be one. And the guy walking the lot with a phone gets the camera and nothing else — you decide who can do what.
WALK-AROUND
Upload
INTAKE · REVIEW
published to listing
Your website
Your inventory has never looked this good
A whole dealership site — home, inventory, truck pages, locations, service, parts, financing, careers, credit application — on your own domain, with your trucks as the point of it.
Sleeper6x4TandemUnder 400k miCummins X15
walk-around · 24 photos
SPECIFICATIONS
- engine_make
- Cummins
- engine_model
- X15
- engine_hp
- 500
- drive_type
- 6x4
- axle_config
- tandem
- axle_ratio
- 3.25
- sleeper_bunks
- 2
- gvwr_pounds
- 52,000
Buyers can actually find the truck they want
They filter by engine, axles, drive type, body and mileage instead of scrolling forty units. The filtered view is a link, so your rep can send one straight to a buyer who said "something like that, but a day cab."
Every spec is on the page, in its own field
Engine, transmission, axles, suspension, wheelbase, body, sleeper — 180 of them behind each listing. A car-dealer website has nowhere to put a sleeper roof height, so it dumps one long paragraph of notes and the buyer has to call and ask.
Your locations look like real places
Hours, departments, services, certifications, and the people who work there with their faces on the page. Kept as records you edit, not typed into a box once and left to rot.
It looks like your dealership
Your colors, your fonts, your logo — and the manufacturers' marks done properly instead of stretched. If a color pairing would be hard to read, we stop it before it ships.
It's your address, not ours
You're on a subdomain the first day and on your own domain when you're ready — we cut it over with you, and your current site keeps running until you say go.
Paperwork
No more paper filing cabinets
Your customer signs the contract from his phone, for well under a dollar each. The credit app comes in the same way. Both of these ship today.
The credit app fills itself out on his phone
He does it on your own site, signs with his finger, and the social is masked while he types it. It lands on your desk as a finished PDF filed against him — no scan of a scan, and nothing sitting in whoever-checks-the-sales-inbox.
Send the contract. Watch it come back signed.
Send it from the deal, see where it is without calling to ask, countersign it yourself, and the signed PDF stays filed against that truck. His name, the unit, the VIN and the terms are already on it, because they came off the deal instead of being typed a second time.
This is the fastest part of a walkthrough to judge, because you already know exactly how long the paper version takes.
CREDIT APPLICATION
- Applicant
- Employment
- References
- Review
- Sign
SSN
••• •• 4417
STATUS
verified · submitted
SIGNATURE
Running the place
The rest of the job, same login
Leads, deals, cost, plates, rentals, deliveries. Same trucks, same customers, same login as the website.
SELL
- Inventory
- Import
- Intake
- Pipeline
- Deals
- Credit Apps
- Contracts
OPERATE
- Plates
- Registrations
- Rentals
- Dispatch
- Activities
- Follow-ups
RUN IT
- Dashboard
- Contacts
- Companies
- Team & roles
- Settings
Track and manage your leads
Every inquiry lands in one list with the truck attached, moves from new to qualified to a deal, and carries a dated follow-up so nobody gets forgotten over a weekend. No shared inbox, no sticky notes.
Know what you made on the truck
Put what a unit cost you on the unit — purchase, freight, recon, whatever it took — and see the margin when it sells. Reps see the truck; who sees the money is up to you.
Get your whole lot in at once
Hand us the DMS or accounting export and a folder of photo folders named by stock number. One wizard lands both — suggested column mapping, folder matching, uploads that resume where they stopped.
Plates and registrations that match Texas
A plate pool and a registration ledger with the dates that matter on it, built against what the state actually requires rather than approximated. Texas today; another state is real work, and we'll say so rather than pretend it's a setting.
AI where it earns its keep
One example, shipped: the importer reads your spreadsheet's headers and proposes where each column goes, so a 60-column export doesn't become an afternoon of dropdowns. It runs against a metered key with a per-dealer spend ledger behind it, and when it isn't sure it says so and hands you the column. That's the bar — it saves you an hour, it costs what it says it costs, and it fails quietly.
More is coming on the contract and reporting side. It isn't built yet, so it isn't on this page as though it were.
Details
Three small things that tell you we've done this
Nobody buys software over any one of these. But you only get them right if you built for trucks on purpose. Ask about any of them on the call.
Your delivery quote isn't off by a buck fifty
Diesel is posted in tenths of a cent, so we keep the tenth of a cent. Round $3.899 down to $3.89 and a 1,000-mile run at 6 MPG is already $1.50 light before you've paid the driver. The calculator also pulls the week's on-highway diesel number, and when it can't reach it the math still works.
The plate on the truck is the plate Texas says it is
A standard dealer plate and a dealer temporary are different things here, because the state says they are. A semitrailer takes a token trailer plate no matter what the power unit is plated as — combination, apportioned, forestry or seasonal — so the truck-versus-trailer split sits on the power unit, where the state puts it. And whatever you called it in your own records, we keep that too.
A rental is late the day it's late
It goes overdue the moment the return date is behind today — worked out every time you look, not read off a status somebody forgot to flip on Friday afternoon. And a unit out with no return date on it shows up as exactly that, instead of quietly passing for on time.
Getting live
How fast you're actually up
Depends on how clean your export is, honestly. Here's the path.
- 1
You hand us the spreadsheet
Your DMS or accounting export, plus a folder of photo folders named by stock number. That's the whole ask — the two things you already have, in the shape you already keep them.
- 2
The wizard lands both
It reads your headers and proposes the mapping into our fields, matches each photo folder to its unit by stock number, and uploads. If the connection drops it picks up where it stopped instead of starting over.
- 3
You look at it before anything moves
A preview link on your real data, reviewed by you, while your current site keeps running. The domain cuts over when you say so — not before.
- Owner, manager and rep, plus switches for the things not everyone should touch.
- Your dealership's records are yours. No other dealer can reach them, by design.
- A practice copy for training new people, marked so nobody mistakes it for the real one.
The ask
Bring your inventory export. We'll show you the whole thing running.
A working demo on your own trucks, not a slide deck — the site, a credit app filled out end to end, a contract sent and signed back, and everything behind it. We'll talk price on that same call, once we know how many stores and how many people.
Also in the works: AI call assist for the sales floor, in beta. Ask about it while we're on the phone.